Wednesday, March 26, 2008
I'm confident that a referendum will be more successful at the downtown school with the proper marketing, but we cannot ignore the lessons learned here. If we want to ensure success at the schools in the suburbs, then we'll have to either introduce an opt-out clause, or we'll have to get the price down. But, that causes some problems.
I don't believe that we should allow students to opt-out, not only because it will increase the price of the pass back up to $90, but also because introducing them to transit and showing them that there is an alternative to driving everywhere is too important. My brother is at York, and its very hard to convince someone who's spent 20 years being driven everywhere that there is an alternative. If we don't convince him now, then we never will.
As for the price, we face one problem. The TTC is strapped for cash. There is no getting around that, and I believe them when they say that $60 a month is the best they can offer. So, I propose that the universities dig into their vast budgets and endowments to contribute to bringing the monthly U-Pass down. Perhaps the province could come to the table, or even a private sponsor. I would gladly use my Rona U-Pass or the McTransit Pass to get around, but car companies need not apply.